Doich, a functional snacking dough brand, has appointed Tracey Warner Halama, former CEO of Vital Proteins, to its board of directors. The move comes as the company secures additional retail distribution and earns recognition in Good Housekeeping's 2026 Snack Awards. Halama spent nearly a decade at Vital Proteins, where she rose to CEO before the company was acquired by Nestlé Health Science. The exit valued the brand at over $1 billion. She now operates Creekside Ventures, an investment and advisory firm focused on CPG brands including Cocokind and Go Nanas. Doich's product expansion into Jewel-Osco and Hy-Vee broadens the brand's footprint in traditional grocery channels. The retailer additions and industry award recognition signal growing traction in the functional snack category, which has seen sustained consumer interest in protein-fortified and nutrient-dense alternatives to conventional snacking options. **Why It Matters:** Board appointments by seasoned CPG operators often precede acceleration in brand growth, distribution, or strategic partnerships. Halama's presence signals confidence in Doich's trajectory and may influence how competitors structure their go-to-market strategies in the functional snacking segment.