Catalina Snacks announced the nationwide launch of Snack Size Multipacks paired with a new national campaign emphasizing the nutritional quality of portable snacking options. The product expansion reflects shifting consumer behavior around snacking frequency and composition. Catalina positions the multipacks as a way for consumers to access protein, fiber, and lower-sugar options in convenient portions for grab-and-go consumption. The "Snack Like It Matters" campaign underscores the brand's core thesis: as snacking becomes embedded in daily routines, product selection carries meaningful health implications. The launch represents a channel optimization play for the better-for-you snack category, testing whether smaller pack formats can drive trial and repeat purchase among convenience-seeking consumers. **Why It Matters:** Multipack introductions signal manufacturer confidence in channel velocity and consumer willingness to stock snacks at home. Monitor competitor responses in the better-for-you cereal and snack segments, particularly from larger incumbents testing similar portioning strategies.