Insomnia Cookies is rolling out two limited-edition cookies inspired by DC Studios' forthcoming Supergirl film, which opens in theaters June 26, 2026. The collaboration with Warner Bros. Discovery Global Consumer Products features Red Velvet Revenge and Lemon Solar Punch cookies, designed to reflect the film's visual palette and galactic themes. Both flavors will be available at participating Insomnia Cookies bakeries starting June 16. The move marks another branded partnership in the quick-service bakery segment, where limited-edition offerings tied to entertainment releases have become a standard driver of traffic and media attention. Similar tie-ups have proven effective for major QSR chains in reaching younger demographics and creating social-media moments. Insomnia Cookies operates over 200 locations across the United States, with a focus on late-night and delivery channels. The chain has expanded its licensing partnerships in recent years as part of its growth strategy. **Why It Matters:** Entertainment-driven menu innovation continues to reshape traffic patterns for bakery and dessert-focused concepts. Operators should track how branded seasonal offerings perform relative to permanent menu items—particularly their impact on per-unit volume and customer acquisition costs during the promotion window.