Lou Malnati's, the Chicago-based deep-dish pizzeria, launched its new BBQ Chicken Pizza on June 18, available at all locations and through nationwide shipping. The limited-time offering is part of a broader summer menu rollout that includes the Chicken BBQ Club Salad and Chocolate Chip Cookie Pizza—both previously restaurant-only items now available for carryout at all locations. The expansion targets both in-restaurant diners and the growing direct-to-consumer shipping segment, allowing the chain to capture demand across multiple channels during the peak summer season. **Why It Matters** Seasonal menu innovation remains a core strategy for established pizza chains seeking to drive traffic and justify premium pricing. By leveraging existing salad and dessert favorites alongside new proteins, Lou Malnati's is testing product velocity across carryout and shipping channels—a competitive bellwether for how regional QSR concepts expand beyond their home markets.