McDonald's is bringing back its fried apple pie starting June 23 for a limited-time run, capitalizing on summer demand and America's 250th birthday celebrations. The chain is marking the return with promotional fanfare, including a 35-foot fried apple pie installation designed to draw consumer attention. Fried apple pies have historically performed well for the chain during limited returns, tapping into consumer nostalgia and seasonal occasion-based ordering. The timing aligns with increased summer traffic and patriotic holiday marketing tied to the nation's milestone anniversary. For franchise operators, limited-time menu returns like this one drive incremental sales during peak dayparts. The promotional support McDonald's is mounting—including the oversized pie activation—typically generates media coverage and social conversation that can lift foot traffic across the system.