Health & Wellness
Nurri Expands into Kids' Nutrition with Sam's Club RTD Launch
The Wisconsin-based protein lifestyle brand extends its better-for-you RTD portfolio into the children's daypart with a…
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Health & Wellness
Cedar's Foods Reserve Hummus Line Earns Seed-Oil-Free Cert
The move positions the Haverhill, Mass.-based manufacturer to capture operator demand for ingredient-transparent Medite…
Health & Wellness
NOW Foods 'Start Now' Campaign Taps Olympic Athlete Diggins
The Bloomingdale-based supplement brand activates five all-female wellness voices as it eyes broader reach in the funct…
Health & Wellness
Lactaid Targets Dairy-Sensitive Consumers With Summer Pop-Up Push
Kenvue's Lactaid brand pairs influencer activation with consumer sweepstakes as better-for-me frozen dessert demand acc…
Health & Wellness
GLP-1 Pipeline Expands: Oral MC3R/MC4R Agonist Enters Phase 1
A new class of oral obesity therapy now in human trials could reshape the appetite-suppression landscape alongside GLP-…
Health & Wellness
WK Kellogg Rolls SPOONS Nutrition Label Across Cereal Portfolio
The evidence-based front-and-back-of-pack guide hits Raisin Bran, Frosted Mini-Wheats, and All-Bran as operators and re…
Health & Wellness
Chomps Drops 'Le Chic'ken' Purse to Launch Chicken Sticks
The Chicago-based meat snack brand leans on a fashion stunt to drive awareness for its chicken stick SKU extension, tar…
Health & Wellness
Wilde Enters Cracker Aisle with Chicken-Breast, Real-Cheese SKU
The real-protein snack brand also debuts a 100,000-sq-ft USDA-regulated production facility as it moves beyond its chip…
Health & Wellness
Fields Good Launches Functional Cookie Line on $1.8M Seed
Ashley Fields and Kim Anderson target focus, protein, and sleep dayparts with a direct-to-consumer rollout ahead of ant…
Health & Wellness
Jumex GoMix Gummies Hit Walmart in U.S. Snack Aisle Push
The Mexican juice brand extends its fruit-forward portfolio beyond beverages, targeting retail snack adjacency as bette…
Health & Wellness
Mía Targets GLP-1 Users With 22g-Fiber Protein Shake Launch
The SKU positions fiber — not protein — as the primary macro, entering a crowded functional-beverage set at a moment wh…
Health & Wellness
Heartland Food Products to Acquire Whole Earth Brands' Americas Sweetener Portfolio
The deal adds Equal, Whole Earth, Swerve, and Chuker to Heartland's existing Splenda and SlimFast stable, consolidating…