Health & Wellness
Truvia Launches Tri-Blend Allulose, Stevia & Monk Fruit SKU
The plant-based sweetener brand targets operators seeking a clean-label, zero-calorie sugar substitute as reduced-sugar…
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Health & Wellness
David Protein Enters Frozen Dessert, Sells Out in 28 Minutes
The bar brand's freezer pivot opens a new daypart and retail channel as better-for-you frozen dessert competes for shel…
Health & Wellness
Good Foods Extends Dairy Dip Line With Three Summer SKUs
The Pleasant Prairie, Wis.-based brand is leaning into chef-crafted variety and clean-label positioning as competition …
Health & Wellness
Back to Nature Extends Cheezy Cracker Line With Two SKUs
The natural-snack brand targets natural-channel retail with flavor extensions aimed at heat-seeking and premium-cheese …
Health & Wellness
Nurri Expands into Kids' Nutrition with Sam's Club RTD Launch
The Wisconsin-based protein lifestyle brand extends its better-for-you RTD portfolio into the children's daypart with a…
Health & Wellness
Cedar's Foods Reserve Hummus Line Earns Seed-Oil-Free Cert
The move positions the Haverhill, Mass.-based manufacturer to capture operator demand for ingredient-transparent Medite…
Health & Wellness
NOW Foods 'Start Now' Campaign Taps Olympic Athlete Diggins
The Bloomingdale-based supplement brand activates five all-female wellness voices as it eyes broader reach in the funct…
Health & Wellness
Lactaid Targets Dairy-Sensitive Consumers With Summer Pop-Up Push
Kenvue's Lactaid brand pairs influencer activation with consumer sweepstakes as better-for-me frozen dessert demand acc…
Health & Wellness
GLP-1 Pipeline Expands: Oral MC3R/MC4R Agonist Enters Phase 1
A new class of oral obesity therapy now in human trials could reshape the appetite-suppression landscape alongside GLP-…
Health & Wellness
WK Kellogg Rolls SPOONS Nutrition Label Across Cereal Portfolio
The evidence-based front-and-back-of-pack guide hits Raisin Bran, Frosted Mini-Wheats, and All-Bran as operators and re…
Health & Wellness
Chomps Drops 'Le Chic'ken' Purse to Launch Chicken Sticks
The Chicago-based meat snack brand leans on a fashion stunt to drive awareness for its chicken stick SKU extension, tar…
Health & Wellness
Wilde Enters Cracker Aisle with Chicken-Breast, Real-Cheese SKU
The real-protein snack brand also debuts a 100,000-sq-ft USDA-regulated production facility as it moves beyond its chip…