Health & Wellness
Fields Good Launches Functional Cookie Line on $1.8M Seed
Ashley Fields and Kim Anderson target focus, protein, and sleep dayparts with a direct-to-consumer rollout ahead of ant…
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Health & Wellness
Jumex GoMix Gummies Hit Walmart in U.S. Snack Aisle Push
The Mexican juice brand extends its fruit-forward portfolio beyond beverages, targeting retail snack adjacency as bette…
Health & Wellness
Mía Targets GLP-1 Users With 22g-Fiber Protein Shake Launch
The SKU positions fiber — not protein — as the primary macro, entering a crowded functional-beverage set at a moment wh…
Health & Wellness
Heartland Food Products to Acquire Whole Earth Brands' Americas Sweetener Portfolio
The deal adds Equal, Whole Earth, Swerve, and Chuker to Heartland's existing Splenda and SlimFast stable, consolidating…
Health & Wellness
Clean Simple Eats Enters 100 Costco Doors With Clear Protein Soda
The Utah-based health-and-wellness brand eyes club-channel scale as functional beverage demand reshapes center-store pr…
Health & Wellness
PepsiCo Foods Extends PopCorners Into Protein Snack Segment
Three flavors — Hickory BBQ, Zesty Cheddar, and Cinnamon Delight — anchor a popped, never-fried platform play in the hi…
Health & Wellness
Nature's Own Relaunches Full Portfolio With 38% Fewer Ingredients
The No. 1 selling loaf bread brand goes Non-GMO Project Verified chain-wide as consumer research shows 80% of parents w…
Health & Wellness
Dr. Brown's Enters RTD Hydration With Electrolyte Solution Launch
The St. Louis-based baby-products brand extends into the fast-growing pediatric hydration segment with a no-artificial-…
Health & Wellness
Danimals Reformulates Kids' Yogurt Line With Calcium, Vitamin D & Fiber
Smoothies shed 25% of total sugar in the reformulation; brand pairs the launch with a MAGNA-TILES LTO activation and pe…
Health & Wellness
GoGo squeeZ Expands Into Protein Snacks With New Portfolio Push
The move follows Bel US's acquisition of Brainiac brands and the SlymeZ launch, signaling accelerated SKU expansion int…
Health & Wellness
teapigs Launches 4 Caffeine-Free Herbal Blends in First Innovation Push in 5 Years
Ginger & Manuka Honey, Strawberry & Juniper, Chamomile Lullaby, and Pumpkin Spice Chai hit Amazon now; teapigs.com roll…
Health & Wellness
Quest Nutrition Breaks 10-Year Chip Flavor Drought with Dill Pickle SKU
The Simply Good Foods brand targets high-protein snacking velocity at foodservice and retail with two trend-forward SKU…