Health & Wellness
Kettle & Fire Reshapes Leadership as Bone Broth Category Expands
The Austin-based brand cites growing consumer appetite for nutrient-dense, minimally processed products as the catalyst…
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Health & Wellness
BRAMI Closes $33 Million Series B to Scale Protein Pasta Nationally
VMG Partners leads the round as BRAMI targets broader retail and foodservice channel penetration amid sustained consume…
Health & Wellness
Novus Foods Launches Winky Protein Pudding in Refrigerated Snack Set
The Cincinnati-based company is targeting the functional-snack daypart with a creamy, indulgent format it says leads wi…
Health & Wellness
Twisted Alchemy Expands Into Whole Foods Across 5 States
The Whole30-approved craft mixer brand builds on a late-2024 Southwest and Midwest debut, pushing deeper into coastal a…
Health & Wellness
oHy Hydrogen Sparkling Water Enters Texas via H-E-B Launch
The Grand Rapids-based better-for-you beverage brand targets recovery and energy positioning as it builds regional groc…
Health & Wellness
Our Home Brings 8-Brand BFY Snack Portfolio to Sweets & Snacks 2026
The multi-brand operator targets foodservice and retail buyers with avocado oil formats, protein-forward cheese snacks,…
Health & Wellness
Applegate Adds Pork-Beef Blend to Natural Hot Dog Line at Walmart
The Bedminster-based natural meat brand deepens its hot dog portfolio with a blended SKU, leaning on a mass-retail excl…
Health & Wellness
MOSH High Protein Enters 2,000 Target Doors in Largest Retail Push
The 20g-protein, creatine-fortified bar targets the convergence of brain health and high-protein demand — a segment gai…
Health & Wellness
Elmhurst 1925 Debuts Clean Protein RTD Line at Sprouts Nationwide
Sprouts becomes the brand's first national retail partner for the clean-label plant-based protein beverage, positioning…
Health & Wellness
Muscle Milk Reformulates Shakes, Pushes 42g Protein, Drops Artificials
The CytoSport brand pairs a cleaner-label RTD reformulation with a Brooklyn pop-up activation and a national 'Protein f…
Health & Wellness
Else Nutrition Q1 Revenue Falls to $1.5M as Stockouts Bite
Out-of-stock constraints drove a 28.6% top-line decline, but tighter supply-chain discipline nearly doubled gross margi…
Health & Wellness
CPE's Summer 2026 Product Edit Spotlights Wellness CPG Picks
The Malibu-based PR firm's seasonal edit spans pet oral care and natural digestive supplements — categories gaining she…